Hosted virtually via Microsoft Teams, the session was led by Oshioke Abu, who provided an in-depth breakdown of SFH’s global brand identity and the key elements that define it. Emphasising that a brand is more than just a logo rather it is the sum of a company, product, or person’s identity and reputation, encompassing everything from its name, logo, and visual elements to the overall experience and perception it evokes in the minds of its audience. 

The session explored how SFH’s visual and verbal identity contributes to its credibility and recognition. Dr Jennifer Anyanti, SFH’s DMD Strategy, Technical, and Growth, also stressed that branding is life as it affects our personal and organisational visibility.  She encouraged everyone to anticipate monthly sessions as the role of effective communication in necessary in strengthening the organisation’s reputation and ensuring alignment with its mission and values.

The discussion underscored the importance of consistent branding and the correct use of the SFH logo, colours, and typography across all communication materials. Staff were reminded that the SFH logo, consisting of both an emblem and a logotype, must always be used together to maintain brand integrity. Concerns were raised about the diminished visibility of the SFH brand in project materials, particularly where donor logos overshadow SFH’s identity. The communications team assured participants that clearer branding guidelines would be deployed to ensure SFH remains prominently represented across all project communications. Additionally, the session emphasised the need to incorporate SFH branding in internal documents to reinforce organisational identity and strengthen recognition at all levels.

The Communications Roadshow will continue with additional sessions designed to enhance staff understanding of branding principles. The communications team encouraged all staff members to review the SFH Brand Book, available on Teams repository, and provide feedback to refine branding efforts. SFH remains committed to building a strong, unified brand that accurately reflects its mission and values.