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Creative Brief for Development and Design of A360 Logo and Tag Line


Adolescent 360 (A360) is a four-year project led by Population Services International (PSI), with a $30 million investment from the Bill & Melinda Gates Foundation and the Children’s Investment Fund Foundation. The project aims to develop innovative approaches for designing programs for improving the sexual and reproductive health of adolescent girls, primarily through increasing use of voluntary modern contraception. Society for Family Health as well as other organizations led and coordinated by PSI is working with adolescents, young people, parents, community members, providers, and policy makers in Ethiopia, Nigeria, and Tanzania to figure out new ways to increase voluntary use of modern contraceptives among adolescent girls aged 15-19. The Adolescents 360 Project approach blends human-centered design, youth engagement and developmental neuroscience, bringing together these different disciplines to create transformative change for adolescent girls that will both be long-lasting and empowering.

The Project seeks to have

? Young people at the center of project design, activities and deliverables. ? Adults and young people work together in partnership to design and implement the project ? An application of different disciplines – human-centered design, anthropology, youth engagement and developmental neuroscience (science about the adolescent brain) to create a “new” way of designing and implementing programs

Key Message

The Adolescents 360 project Logo and Tag Line /Slogan will speak to public health professionals to gain support, and re-image sexual and reproductive health programs for young people, thus helping/ empower thousands of girls between the ages of 15-19 realize their hopes and dreams. The key message would portray § Girls at the center of everything – the center of our design process; the center of their communities – parents, peers, providers, leaders § Innovation and new ways of thinking with regards to adolescents and contraception.

Project Target Audience

The Primary target audience of Adolescents 360 is the adolescent girl. The presentation and language of the Logo and Tagline should be youth friendly and appealing to the adolescents as well as appropriate to Member organizations, SFH and PSI country office staff, and Ministry of Health officials in Nigeria, Donors, and other NGO audiences (people who may be curious about learning from the Adolescents 360 approach). Secondarily, the project is expected to have high visibility, occasionally being highlighted in international press such as: Huffington Post, Financial Times, The Impatient Optimist Blog, etc.

A360 Logo Use

The Logo and Tagline (Slogan) will be used for the Adolescent 360 Project in Nigeria, Ethiopia and Tanzania. It will serve as: – The Project Brand and Identity – The Website image throughout the project – Used to Brand all project publicity materials – communications and program Outputs

Brand Personality and Tone We request for an imaginative, bright, and fun, but also scientific and respectable project brand logo and tag line. The Logo should have Style, Feel (emotion), depth, and portray the essence of the project theme.

Branding and Marketing Requirements

Project Name: Adolescents 360 (A360) Language: English Colours: Orange, Green, Blue – but not necessarily – We look forward to your creative embellishments.

Entry Qualification

We require interested young designers aged 15 – 24 from any background to design and submit a beautiful Logo and a proposed Tag Line (Slogan) that speaks to the A360 project theme as seen above.


Electronic copies of the designed Logo and Tag Line (Slogan) should be sent in High Resolution JPEG format.

Selection Process

All entries will be collated and subject to a screening process by a panel of Judges from A360 SFH Nigeria. The best three (3) performing designers will be selected for the next phase of Competition. The best three (3) contestants from Nigeria will compete on an international platform, with other best performing three (3) from Ethiopia and Tanzania respectively, where one international winner will emerge.


The final winner will receive a Prize from Adolescent 360 International. The winner will of course have their logo on a ton of different materials and websites throughout the project and may even have a blog piece or article about him/her to talk about the process. So a lot of great publicity for you!

Time Line

All interested Designers are to submit their designs, proposed Tag Lines and Curriculum Vitea (Stating Name, Date of Birth, Age, Sex, Origin, Schools attended, Contact Address, e-mail, Phone number, current employment, etc) to the e-mail: on or before 25th August 2016.

For More Enquiries: Please contact +234 803 649 5715 or

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